.At the launch of Astrid Andersen's new line Stel, a presentation stored outdoors on a pier, The Street's 2002 track "Switch the Webpage" was actually blowing up away from the sound system. It was actually a star-aligned, emblematic moment, given that the London-trained developer is actually beginning a brand-new chapter in her fashion trend lifestyle, this time around centering the work around herself.Andersen's much marvelled at namesake menswear brand name was concentrated, multicolored, as well as streetwise. With Stel, she described in a pre-show interview, "I have to sit easily at the center of it maybe even more this moment considering that today it's a females's wear and tear brand, and also it is in fact much more regarding me and also my private references." Stel additionally reflects Andersen's progression as an individual. After ceasing her line, the developer moved back home to Jutland in the North of Denmark and possessed pair of kids. She's not the individual she was back then.Shifting equipments in vogue is difficult to perform. Brands appear to tackle lifestyles of their very own, and also it is actually easy to be pigeon-holed. Stel drop some of style's conventions. The label will present in-season, so what is presented will certainly be available for acquisition. Together, seasonality is lesser in the Stel formula than relevance. Collections will certainly be actually determined by number (01, 02, and 03 were shown in Copenhagen), the principle being that you may intermingle items throughout "seasons" both in your closet and on the selling floor. Andersen finds no necessity for a well thought-out garment to become left just because the schedule webpages turn. "The straight translation of stel is actually physical body," she said, however it [refers more to] a fundamental construct in a type of commercial means it [likewise illustrates] a collection of collectibles-- when you talk about a tea set, you would certainly call it a stel. For me, that was actually pretty a fascinating starting aspect in relations to the idea of making both antiques, however likewise one thing that's a brand-new base." Having styles present on scaffold was actually arbitrary as it proposes a number of metaphors. There's construction, which relates to creating a new brand name, and also the thought of support relates to her view that outfits should work for you. Stel is, essentially, a sort of modular offering, yet none with the angularity of one thing like Legos or even piled Mu00e6rsk shipping containers. Action, agency, as well as empowerment are part of Andersen's planning. "When I discuss the company, I possess this tagline: customizing that you can easily roller skate in, denim you can easily dance in, shirting you can easily take a trip in." Flexibility, delight, activity.